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How I Rebranded my New Blog
Have you ever felt like when you were learning something new, you found yourself going back and questioning everything you had already done? Yes? Me too! These circling back moments led me to questioning my brand and rebranded blog.
I have found that being a new blogger I am constantly questioning myself. Questioning if I’m a good writer, if I’m actually posting this correctly, and who is my audience.
Here’s a quick list of questions I ask myself
- Is anyone really going to read my post?
- What am I most passionate about?
- Who is my audience? Are young, middle aged, moms, single?
- What drives me to want to keep writing?
Due to these questions, I found myself analyzing if my domain name was actually right for me and my audience. These many questions led me to rebranding my blog.
In September, I launched my blog. I was so scared about what people would say. To my surprise, I didn’t have anyone say anything negative about my blog. I did have 2 people ask me if I was aware there is another group with almost the exact same name. Which I was aware and didn’t think it was a big deal.
I continued on my way, but those comments began to nag at me. I thought, maybe I should consider rebranding before my blog gets big. So I toyed with the idea and as I was writing my to-do list one day it struck me!
Sticky Note Mom
With that, I quickly bought the domain name and I have been changing things ever since. If you are thinking about starting a blog, you may want to read my post about how to start a blog here.
The Rebranded Blog Step
These are the steps I took when I changed my domain name.
- Buy the domain name. I bought my new domain name at GoDaddy and had them point it to BlueHost rel=”nofollow” . I was on the phone a couple times with BlueHosrel=”nofollow” but their customer service was very helpful.
- Redirect the website to the new site. You will have to have your hosting company do this. This is the reason why I was on the phone with BlueHost more than once.
- Change your Google Search Counsel. Go into SEO on your WordPress side bar and this is where you will find the place to link your site to Google.
- Google Analytics change the name.
- Pinterest and other social media.
- Change your name with your affiliates you have already joined.
I made a checklist printable with the list of items you have to change. You can get it from my free resource library by signing up for my mailing list.
The BEST Part
The best part of rebranding is that during the time that I was thinking about it to actually doing it, I had narrowed down 3 topics I felt strongly about. Time, Work and Health. I had already been blogging about those topics.
If you are considering rebranding, I recommend you ask yourself these 3 questions.
- Does your brand resonate with your message?
- Do you like writing about the topics?
- Are you happy with your blog and where it is going?
Doing a little soul searching will help you decide if you need to rebrand. For me, I realized my original name for my blog doesn’t convey my message as clearly as Sticky Note Mom.
The topics I was writing about felt like they didn’t match and I needed to change it. And I wasn’t happy with the name. To me my original name felt more like a book title than a blog. So that’s what I’m going to do, write a book with my original name.
Finally, I leave you with a note of encouragement. Rebranding is not as hard as you make it in your head! It’s super easy and can really be done in less than 72 hours.
For me, I dragged my feet on rebranding and now that it’s done I’m kicking myself for taking so long to figure it out instead of just doing it.
If you do change the name of your blog, I would love to know about it. Leave a comment!
Stephanie has been blogging at Sticky Note Mom for 4 years. Before starting her blog she worked in the finance industry working on the floor of the Chicago Board of Trade to working for major financial institutions with personal financial planning and the mortgage industry. Now she shares all she has learned about frugal living to help others learn how to stop spending and start saving more.